8 Video Trends for Small Business Success in 2025

You know what they say: a picture is worth a thousand words, but a video? Well, that’s gotta be worth at least a million. 

Okay, okay, we really love photography too here at Motion Works Media, but it’s no secret that video content is the current heavyweight champ of the marketing world. Whether it’s a slick product demo, a documentary-style business profile, or a scrappy behind-the-scenes reel, video has a unique ability to grab attention, tell a story, and convert viewers into customers. Simply put, video content is really no longer optional if you want to connect with your audience. 

Why is video king of content? More than static images or text, video brings businesses to life—it’s dynamic, emotional, and creates opportunities for deeper storytelling and engagement. When done right, it’s the next best thing to sitting across from your audience with a cup of coffee (or a craft beer—we’re in the Midwest after all).